Wednesday 5 December 2007

Critical Anaylsis on journalistic markets

Globalisation and national media

In this lecture we learnt about the outline to the main news markets are in the UK, how to reconsider some of the key elements around theories of globalisation and to explore some of the issues around the market driven media.

Within the media world, newspaper and magazine publishers do actually vary from some what enormous mutinational conglomenates to very small single-titled companies or even family owned concerns.

The main newspaper players include things such as; News international group, Daily Mail and General Trust (DMGT), Trinity Mirror PLC, Telegraph Group LTD, Guardian Media Group (GMG) and Northern and Shell PLC. Now going through what each point represents:

News International Group:
The subsidiary of the news corporations are apart of this which includes; BSkyB, BBC and Fox, out of the newspaper titles they have listed; The Times, The Sun and The News of the World. In 2005 their assests were $55 billion and revenue were $24 billion. There were 175 newspaper publishers worldwide and employing more than 15,000 people. In 2004 the newspapers revenues increased from £686 million to £831 million.

Daily Mail and General Trust:
The Daily Mail and General Trust are one of the largest media companies in the UK. They incorporate associated newspapers such as; The Daily Mail, The Mail on Sunday and The Evening Standard. The origins date back to the launch of the Daily Mail back in 1896, and then in 2004 their turnover was £2.1 billion with profits of £234 million. They introduced nearly 19,000 employees which included magazines, broadcasting and financial divisions.

Trinity Mirror PLC:
This is another one of the main UK publishers with nearly 250 titles, they began with regional press which were; Western Mail, Liverpool Echo and Birmingham Evening Mail. They then decided to bring in The Mirror and People. In 2004 they had a turnover of £1.15 billion and proits of £215 million, but also debts laid on top of that which were £450 million. Their employees were increasing over more than 11,000 people across the UK.

Annabelle Sreberny-Mohammedi suggests that there are three positions on globalisation, one of which was; developmentalist, where the use of the mediaa could help developing countries. The cultural pluralism is the revison of the mediaa environment, but as a more complex ordeal.

The cultural pluralism examples are that television exports more from Brazil than Portugal, this is in despite of the colonial heritage involved. Where as within film, Hollywood is seen as the more dominant over Bollywood, but still close behind it. The flaw in globalisation is deeply concentrated in the US, Europe and the Pacific Rim, this is with China to play an important role.

Picard has views on the global communication controversies which involve criticisms of the news duoplay by emerging the nations together. Where as counter criticism is developing, nations often restrict access to the informtion available.

Within the market driven journalism, it is seen as though journalism is often driven by the environment, this is institutional and cultural. Media film, which is of a local branch of parent corporation and news departments.

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